Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic. It is increasing the visibility of a website for users of a web search engine. Optimizing a website may involve editing its content, adding content, modifying HTML to both increases its relevance to specific keywords. SEO removes barriers to the indexing activities of search engines, Promoting a site to increase the number of backlinks or inbound links, is another SEO tactic.[wikipedia]
Because search engines want to show the best results for a user, and if they’re greeting users with a list of irrelevant, low-quality results, they won’t use them again.
The number of people using internet search engines is increasing year on year and is almost unfathomable. So webpages should consider SEO principles to stay in this competitive space. Statistics of internet user penetration from 2014 to 2021 has published by Statista.
SEO protocols and tactics
To take benefit from SEO, we should know how to implement it. There are some tactics:
Create Actionable Content: People like sharing information that is helpful to them and others in their communities
Shareable content: People love to share content.SO if your social sharing icons are nowhere to be found, it will likely remain mostly unseen
Create “What is” articles: Help site land on Google’s first page
Improve Title and Description Tags: Compelling titles and descriptions are what drive clicks on search engine result pages.
Implement an SSL Certificate: Security is a big deal at Google, which is why the company made HTTPS a ranking signal in 2014.
Link Internally: Internal linking is a common practice in which a site links to other blog posts or articles on the website. Leveraging this practice will help lower bounce rates and keep time on your site high.
[Source: Protocol digital marketing]
Statista has published Most useful search engine optimization (SEO) tactics worldwide statistics as of November 2017.