Social Media Marketing (SMM) is a communications tool that makes companies accessible to customers.[wikipedia]. SMM is the use of social media (SM) platforms to connect with the audience to build a brand, increase sales, and drive website traffic. This involves publishing great content on SM profiles, listening to and engaging followers, analyzing results, and running SM advertisements.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
Social media is most frequently used to connect with friends and family, as two-thirds of people across nine countries use social for this purpose on at least a weekly basis.
This chart shows the desired tactic for digital marketing based on company preferences for 2018.
The graphic below shows results from a Clutch/Smart Insights study on how businesses use social media in their marketing strategy. While social media is an inseparable part of people’s days and also has an undeniable effect on business value, it worths to work on it.