Logo Design Principles
The logo is part of business identity and inspires other visual branding activities. For any aspiring designer, there should be a base set of logo design principles that they should abide by.
As famous brands like Nike and Honda, the logo’s simplicity makes more attraction for your brand. Good logos should be unique. Simple logos are often easily recognized, incredibly memorable, and the most effective in conveying the requirements of the client.
Color offers an instantaneous method for conveying meaning and message in your logo designs. It’s probably the most powerful non-verbal form of communication. Minds are programmed to respond to color, and it is an opportunity to use this feature to make them more effective logo.
An effective logo works across a variety of media and applications. For this reason, logos should be designed in vector format, to ensure that they scale to any size and print on any objects like:
- T-shirts, baseball caps an fanny packs
- Pens, keychains, and water bottles
- Very horizontal and extremely vertical banners
- Both black and white backgrounds (make sure your designer creates your logo in black and in white to satisfy these needs if necessary)
- Very large and very, very small
Just think of the Honda logo, and you’ll be able to instantly recall how it looks to a high degree of accuracy. The thing is, no one spends more than a second looking at a logo. Thus, it should have the property of being easy to remember. A logo with simple shapes will be easier to remember.
An effective logo should be modern and also eternal. “Modern” is “today,” but not so “today” that in five years, your logo will look silly. And, modern is different than trendy. A trend is “hot today” and will naturally run out of steam – probably sooner than later. Modern, on the other hand, is less stylized and more restrained; it captures the relevant characteristics of the times without losing itself in detail.
The logo should be suitable for the type of company it represents. For example, a black and professional typeface for a mainstream children’s clothing brand will seem out of place. A colorful and bold font will be much more appropriate here.
Best Logos Of All Time
Amazon’s popular logo design shows its strength to offer a vast range of products. The arrow in the logo from A to Z describes its width of providing everything one needs.
Kolner Zoo other than depicting animals also shows a landmark in the Cologne cathedral.
Sony VIAO depicts a combination of analog signals and the digitally transformed world.
The Microsoft logo depicts four colors, each representing an independent component. The blue square represents Windows. The red represents the office. The green represents Xbox. In other words, fun. And the yellow represents the surface. Though no evidence justifying the choice of yellow is known.