There are many active business profiles on Instagram. So, you can imagine the pressure and competition all brands have to face on the platform. They have to constantly create Instagram posts that can immediately get the attention of their followers.
Many brands struggle to create a strong presence on Instagram. They face difficulties creating exciting and engaging posts to gain their followers’ undivided attention.
So, here are some Instagram post ideas to spice up your feed and come up with eye-catching posts.
Collaborate With Influencers
One of the best ways to spice up your Instagram feed is by collaborating with influencers.
You should find relevant and suitable influencers who create genuine, engaging, and entertaining content. Then team up with them and brainstorm unique Instagram post ideas, then create and share them. This content can help you gain new followers and increase brand awareness and reach.
If your brand feed embodies a specific aesthetic (and it should!), you’ll need to make sure that the content of any influencers you partner with also fits this aesthetic.
Show Your Followers What’s Behind the Scenes
Another effective way to spice up your feed is by sharing behind-the-scene images and videos with your followers. Show the human side of your brand. They will love to see your work culture and how you function as a company.
Dropping the corporate curtains, maintaining transparency and showing the real you will help you gain their trust.
Want to hear something exciting? You don’t have to polish and edit these behind-the-scene images as you usually do with your other photos. This will help keep your images as real as possible.
Leverage Videos to Share Stories
Instead of posting images, you can also post creative short videos. Short yet interesting videos are a very effective way to grab the attention of your followers.
The best part of videos is that you can use them to tell your stories in an effective and impactful way.
According to a NewsWhip study, the engagement rate of videos is much higher when compared to photos. In the case of videos there was an increase in the engagement rate of more than 50%. But there was only a 46% increase in engagement rates for photo posts.
So, clearly, videos are generating more engagement than photos. An interesting, engaging, and creative video will gain more likes and comments.
Decide on a Theme for Your Instagram Post Ideas
It’s very important to have a consistent theme on your Instagram profile. Consistency is one of the best ways to develop an attractive and engaging Instagram feed.
You also need to stick to one or two filters throughout your Instagram profile. Use these filters to edit all your photos. But you should not decide on those filters just because you personally like them. Instead, they should match your brand’s image, values, and aesthetics.
You need to create your own unique look aligning with your brand’s style and identity.
The consistency helps the brand to stand out from the competition. Hence, make sure that all your Instagram post ideas follow a consistent theme.
Leverage User-Generated Content For Instagram
Repurposing user-generated content (UGC) is an effective way to generate engagement on Instagram. People trust other people more than marketing or sales ads and the claims made by the brand.
So, don’t overlook the power of UGC and start using it to your own advantage. The honest feedback from your loyal customers will get the attention of your target customers. It’s a form of social proof and will help you establish your brand as a trustworthy one.
It also reflects that you are actively engaging with your followers and community. This will help you promote your brand in a subtle but effective way.
Use Relevant Instagram’s Hashtags
Using the right kind of hashtags on Instagram is the key to promote and expand the reach of your brand.
All you need to do is ensure that the hashtags are fun, relatable, and relevant to your brand and post. Make sure you don’t use hashtags that are complicated or difficult to understand.
Host an Instagram contest
This requires a bit more planning and promotion than our other suggestions – but trust me – the payoffs can be huge! When thinking of Instagram post ideas, a good way of mixing up your feed is by hosting a contest on your profile. Contests and giveaways are one of the most effective tactics to quickly increase engagement and grow your audience. The post will naturally receive more engagement than normal as there’s an incentive to like and comment, and your audience will tag their friends thereby increasing the reach of your post (and contest!).
In order to pull off a successful Instagram contest, make sure you have an appropriate prize ready, provide clear steps to enter for participants, set a deadline and decide how you’ll select the winner!
Brands are creating new business pages on Instagram every day. There is a lot of competition to gain attention and new followers. It is important to regularly brainstorm new Instagram post ideas, create them and publish them. So, set aside plenty of time for this every week.