How to Choose the Right Font for Your Website

January 16, 2021

pick the right font

As you know, tiny details can make a website look more professional. Sometimes, minor changes greatly improve your website design. Picking the right font for your website can have a huge impact on your business. Choosing the right font may seem boring, but it matters a lot. That’s why, leading magazines and websites focus on the fonts they use. Due to the importance of font design, senior designers spend some time considering their chosen fonts. Picking the right font doesn’t need any technical skills. However, don’t underestimate the power of typeface in your website, because it can amplify your brand’s voice. In this guide, we’ll explain some tips so that you can choose the right typeface for your website. Hence, let’s jump into it.


4 Tips on Choosing the Right Web Font

1. Define Your Brand Personality

Sometimes a font looks nice but it doesn’t fit your brand personality and your branding elements. So, it may not be the perfect choice for your website. Instead, focus on your brand identity and pick a font design which represents your goals. This way, you can boost your brand awareness. Every font design represents various characteristics. For instance, Georgia, Trajan and Times New Roman represent trust and tradition. Because they were used in newspapers and magazines a long time ago. Also, don’t forget to consider the personality traits of each font.


2. Consider Your Font Personality

Each typeface has its own personality. Actually, they come in different categories and each of them conveys a specific brand personality. These classifications narrow down your choices. So, it’s essential to know them. Here, we will introduce 6 basic font classifications and their unique features.

  • Serif: Serif fonts were first originated in the 15th century. Many brands like Tiffany & co, Time magazine, Vogue, etc. have used Serif typefaces. We often recognize Serif typefaces as classic and reliable. They generally convey a sense of tradition and respect.
  • Sans-serif: Sans-serif was first created in the 18th century. This typeface works better on lower-resolution displays. It’s newer and also simpler than Serif fonts. Therefore, it makes you feel modern. Sans-serif fonts include Tahoma, Droid Sans and Arial, etc.
  • Slab serif: Slab serif typeface is different from the previously mentioned fonts. It’s usually used for displaying texts such as logos, billboards, headlines, etc. Slab serif is suitable for brands with proven history of quality. For instance, brands like Volvo, Sony and Honda use Slab serif for their display purposes.
  • Script: Script fonts are elegant, unique and distinctive. Still, companies like Ford and Cadillac use Script typefaces in order to put emphasis on their main goals. They include Satisfy, Pacifico, Alex Brush, etc.
  • Handwritten: As the name suggests, Handwritten typefaces look as if they were written by hand. These typefaces are perfect for the brands who want to present themselves as artistic, playful and approachable.
  • Decorative: Decorative typefaces are pretty fancy. Businesses use these fonts in order to stick in the minds of their customers.


3. Choose a Font That Fits Your Brand Personality

Now that you’re almost familiar with different font categories and their characteristics, let’s move on to the next step. In this step, you should choose a typeface which is aligned with your brand personality. As you know, there are tons of typefaces on the web. So, your options are limitless and it could turn into something complicated. To avoid that, consider your main goal and choose a font scheme which fits your brand personality. Here, we’ll explain some typeface schemes which work for various brand identities.

  • Bold Serif header and Sans-serif subheading convey a sense of trust.
  • Use minimal and single Sans-serif typeface to feel modern and professional.
  • Use Rounded and thick Sans-serif fonts so as to look friendly and useful.
  • Serif typefaces including Wire One and Baskerville work best for traditional businesses.


4. Consider These Basic Requirements

No matter which typeface you use as your default font, it must meet some basic requirements. So, let’s take a look at some of these features:

  • Flexibility: Your font will be a part of your brand personality for years to come. Therefore, make sure your typeface works well across all mediums including online, print and mobile devices. So, you should always check how your typeface appears on various platforms.
  • Contrast: In addition to flexibility, there should be a sharp contrast between the different fonts you use. In other words, these typefaces must have something in common but they should also be different in other areas. This makes your website much easier to read.
  • Legibility: Your font must be legible and readable. Any text you add to your website should be easy to understand in both large and small letters.



Like any other web design challenge, picking a good typeface is quite complicated. As typography makes up 90 percent of a website content, it has a direct influence on your target audience. So, you shouldn’t overlook the importance of fonts in your website.

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