There was a time when we pinned the primary pictures and notes on the board or planner attached to the wall. Technology has altered everything. Now people put their interests, notes and important memories pinned on the digital board called Pinterest. The thing that makes Pinterest distinct from other social media platforms is its several style and ease of use. People who are exhausted of seeing countless linear timelines find this platform very exciting. Pinterest was created back in 2010 and has continuously gained a reputation. About 3200 million people use this social media platform every month and more people are entering day by day. With such a high number of users, Pinterest has become a very good source for marketers to reach out to more people.
Here are some facts that you need to know about Pinterest marketing:
Number of Users
Pinterest is the quickest growing social media network in terms of the number of users. At the end of 2019, Pinterest reported having 322 million monthly active users universal. While nearly one-third of those users are from the US, the number of users outside the US is growing fast. Simply put, this platform has the potential for both local and global companies alike. you can even find out exactly where your audience comes from and outfit your content accordingly.
Variety of Categories
Due to the versatility of the categories on Pinterest, there is something for everyone. Statistics have shown that many people are in the arts and food category.
The most pinned sections and the most browsed categories.
Most pinned categories:
- Food & Drink
- DIY & Crafts
- Home Décor
- Holidays & Events
Most browsed categories:
- Food & Drink
- DIY & Crafts
- Home Décor
- Their home feed
A Good Platform for Selling
Pinterest users often buy things that they saw in pins. There are pins with the items and their data that immediately attract a user’s information. Also, people are likely to pay more while shopping on Pinterest as corresponded to other social media programs.
According to recent statistics, about 83 percent of this platform users have purchased a good using Pinterest. Also, 93 percent have a plan for later purchase through Pinterest. This makes this platform a reliable platform to market products.
Even if Pins Are Used as Aads, They Are Not Seen as Ads
Ads on Pinterest are presented in the form of pins. However, users see them in the form of artsy, smart pins, and don’t behave them as ads. These pins also have a high potential of going viral and repining.
Advertisers can use this artsy way of advertising to their advantage and can market their products in a creative yet effective way. Sometimes pins are used to represent the real-life use of the product. For example, if we use the pin for a clothes advertisement, then it can represent the clothing worn by someone in the pins.
Pinterest can drive traffic to your website
According to a social media traffic referral report, Pinterest comes in as number two on the list of social media sites that drive traffic. This platform can be very useful when it comes to making traffic to your blog or website. Facebook achieved the number one position on the list.
Pins have a very long lifespan
The post-life of almost all social media platforms is very short and limited. For example, a tweet has a lifespan of fewer than 10 minutes. However, that’s not the difficulty with pins. The common lifespan of a pin can be several months. Usually, the half-life of a pin is 3.5 months.
Also, unlike other social media platforms, the reputation of your pins does not only depend on the number of followers you have. People often use the search bar to search for pins, so there is a probability that your pins can be repinned and be popular without having a large number of followers on your account.
52% of millennials use Pinterest every month
According to stats from Pinterest, over half of the millennial population in the US (born 1983-1998) uses the platform every month. These social-savvy millennials use this platform to plan their future and looking for new ideas on the platform, and they’re increasingly likely to buy the things they Pin. Millennials who use Pinterest are spending 17% more than millennials who don’t. Combined with millennials’ aim to research products on social before buying, brands have a strong chance to connect with their most interested and involved audiences on the platform.
Pinterest can be a great platform to promote business
This social media platform can promote purchases and is a great platform for marketers and advertisers. It delivers 41 percent of e-commerce traffic as compared to the other social media platforms. Most of the world’s top companies have a Pinterest account and 27 percent of global marketers are already using this platform for selling their products.
Pinterest emergence returns to January 2010 and has become very popular in a surprisingly short time. The credit for its popularity is mainly due to its style, unique demographics, and the relevance of its content and its use. People love the visuals which allow them to follow any boards that interest them
The average time spent on Pinterest is 14.2 minutes
Pinterest statistics recommend that the amount of time you have to attract your customer’s attention is growing. The 14.2 minutes spent on Pinterest per session is a significant chance to earn your audience’s interest.
To make the most of the time that your audience is spending on this platform, your content needs to be highly appealing. The brand was able to adjust their tone of voice correctly to speak to their target audience and deliver the right message in a shorter amount of time.
10. 80% of Pinterest users access the channel via mobile
Like much of today’s online activity, there’s a growing demand for mobile access on Pinterest. 85% of Pinterest users prefer reaching the platform via their smartphones.
For brands, this means making content optimized for mobile. Keep your material clear and easy to read on smaller screens and remember to stick with high-quality images and the correct specs for the platform to create your pins stand out. With the right approach to Pinterest content, you can get your audience to stop scrolling and explore your brand’s content in depth.
Pinterest isn’t just optimizing mobile for Pinners, they’re adding features specifically for marketers as well. In 2019, Pinterest introduced Mobile Ad Tools, a feature that lets marketers and businesses create and direct Pinterest campaigns right from their phones.