Many marketers posting videos on social media say it’s landed them a new customer. And consumers named video as the number one type of content they like to see from brands. If you’re looking to drive more sales and boost your business, video marketing can be an invaluable tool. here we mention some ideas that can be used to producing a video to improve your brand awareness.
Video from Behind the Scenes
Giving your viewers a sneak preview into how your business operates is a great way to build more views and engagement. Taking them behind the scenes with a privileged tour of the inner workings of your business will reveal your brand’s relatable human side. Which in turn encourages your audience to become more invested in your offer. Even if you’re a small team that relies on remote working and coffee shop meet-ups, you can still provide a fascinating inside view of how your business operates with this creative video idea.
Meet the Team
As we know, it’s the people behind the brand that invariably drive a company’s success. Giving your audience a glimpse of the faces and personalities of those responsible for creating your products or delivering your services is a great way to foster a stronger personal connection with your customers. It’s captivating to see how a diverse workforce can pull together for a common cause.
Video for Product Showcase
A product video is an excellent YouTube video idea for businesses planning to demonstrate the features and benefits of their must-have invention. Our research shows that many people have been swayed to buy a product or service after watching a brand’s video.
New Product Announcement
When the time comes to launch a brand-new product, an announcement video allows you to wax lyrical about its advantages. More in-depth than a product showcase, this type of YouTube video idea can even feature a comparison of predecessor or competitor products to show how your new product has evolved.
Special Event Announcement
Another great YouTube video technique to keep your audience engaged is to create some hype around an upcoming special event. Promoting a one-off event that captures the imagination and taps into the current zeitgeist can be an effective way to generate buzz around your brand.
Explainer videos are perfect for illustrating how a product or service business works. Ideal for simplifying complex features or theories, explainer videos are far more illuminating and immediate than words can ever hope to be. Studies have shown that 72% of people would choose video over text to learn about a product or service.
How to/Tutorials Video
If you don’t know how to do something, where’s the first place you go? YouTube, right. The video giant is awash with tutorial videos and it’s a genre that you can tap into. The point of this YouTube video idea is to share actionable knowledge for your viewers to learn from. You’re an expert in your field, so why not underline that fact by offering handy hints and tips to your audience?
An excellent technique for gaining exposure to your product or service is making a tutorial video. You can walk your audience through the intricacies of whatever you’re selling and share valuable insights into the best ways to use it
If you’ve hosted an educational webinar, you can post the recorded footage of your event on YouTube for those who couldn’t attend your event the first time around or to generate traction with a whole new audience. By their very nature, webinars are designed to be interactive and those interactions translate extremely well into video format.
Live Stream From an Event
There’s a sense of excitement and anticipation about witnessing a live event. If you’re planning a special event or launch, then why not stream it live? You can use your social channels to generate interest well in advance and build up a groundswell of excitement.
Interview Someone Interesting
Put that little black book to work and invite an interesting or authoritative figure from your industry to appear in an interview video. This is an opportunity for some valuable reciprocal exposure and is particularly useful if you can make it a collaborative effort, whereby your video is shared on each other’s channels.
If you’ve received positive feedback from your customers or clients, why not ask them to come in and film a testimonial video? As far as actionable YouTube video ideas go, this is right up there with the best of them. Testimonial videos are a great way to evidence “social proof” and offer an independent perspective on your products or services. You could even ask customers to send you webcam testimonials to save time and money. It helps if you can splice your testimonials with footage of your products in action.
Whiteboard videos are an engaging way to explain complex ideas with a highly visual narrative. The traditional approach is to film an expert deconstructing a theory on a whiteboard. However, latterly the growing trend is for digital whiteboard videos featuring an animated illustrator who draws a story as the narrator tells it.
Competition or contest videos are an excellent way to get your audience involved in your video content. If you can encourage your viewers to develop their own mini-videos as part of your wider competition, then not only are you ramping up the engagement but you’re also going to benefit from fresh, original content with very little effort required on your behalf.
We all love a good list. You’re reading this article, right?! Lists are powerful because they tap into what psychologists call “schemata” – the mental maps we build up from experience – and provide digestible, bitesize snippets of information. If you’re breaking down techniques or top-ranked products, then a list video can work wonders.
Another way to enrich your viewer’s lives is by providing tips that subtly promote your brand, product, or expertise. If you can provide actionable tips on a topic that you’re knowledgeable about, then you’ll foster a level of trust that should see your audience visit you again to extract more insights and buy into your products or services.
Taking the customer testimonials YouTube idea a step further, case study videos are the perfect way to illustrate how your products or services have benefited particular customers. This type of collaboration can give you relatable content that brings your product offering to the fore.