Category: Articles

Influencer Marketing | How Can it Help Your Business?

September 19, 2020
A Brief Definition of Influencer Marketing Social media has become an inseparable part of our lives. We spend hours browsing Instagram, Twitter or YouTube. These days, it's pretty normal to see your favorite blogger or influencer, promoting a new product on one of these platforms. This collaboration between an influencer and a particular brand is called influencer marketing. Influencer marketing is a kind of social media marketing that...
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Turn Your Mobile into a Digital Wallet

September 15, 2020
Mobile payment apps have made everything much easier. You no longer need to carry cash or a credit card wherever you go. Just tap your phone against a contactless credit card terminal and pay within seconds. Also, due to the coronavirus pandemic, people prefer not to deal with cash or different cards. That’s why these apps have taken over traditional methods of payment. In this article, we’ll cover the following items: What Is Mobile...
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What is Biometrics in Simple Words?

September 1, 2020
Biometrics “Who is she?” “Is she really the person she claims to be?” “Can I allow her to access this data?” Unlocking our phone or laptop, using our credit card, logging into our Instagram account, even traveling are some cases in which we encounter the above questions. It’s obvious that we cannot do the things above unless we give the right answer to such questions. So proving one’s identity is a very serious matter not only to...
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Cyberattacks: The Most Common Types

September 1, 2020
We live in a world where most of our transactions are being handled online. Whether you’re an individual surfing through the internet or a company dealing with important data, cyberattacks can have disastrous results. Attackers can easily steal your data and you don’t even notice. That’s why cybersecurity is a critical matter that should be taken more and more seriously. So it’s necessary to get familiar with the most common types of...
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CRM: Different Types and Benefits

September 1, 2020
Today, delivering sincere value to customers should be considered as the first priority for every business. In fact, anyone who wants to make significant headway in the market, has to understand the importance of customer service. Unfortunately, many small businesses still deal with spreadsheets and sticky notes to track every relationship they have with different customers. These businesses probably use an Excel spreadsheet to record only basic...
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The Effective Executive according to Peter Drucker

September 1, 2020
When hearing the word “management”, Peter Drucker is probably the first person that comes to your mind. He has written more than 30 books about management and has been really effective in this field. As a chief executive or a knowledge worker, you need the most valuable resources. The society depends on people like you. If you’re effective, your company will be useful and can make people’s lives easier. So you are an inseparable part of...
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IT Outsourcing: Advantages and Disadvantages

September 1, 2020
What is Outsourcing? Generally, outsourcing is a strategy by which an organization hires independent contractors or another company to perform services on its behalf.   What is IT Outsourcing? IT outsourcing is the process of using an external service provider to perform certain information technology functions including managing infrastructure, directing strategy and running the service desk. Due to the rapid changes in technology, most...
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The Ultimate Guide to Price Marketing

August 31, 2020
Price Marketing Imagine you’re in a supermarket and want to buy orange juice. You notice there are three different types of orange juice. The first type is so cheap that it makes you question its quality. The second one is made by a popular company but is highly-priced. You don’t find the price reasonable no matter how great the quality is. So you take a look at the third one. It’s a familiar brand. You’ve bought another product of this...
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A Brief Introduction to Design Thinking

August 25, 2020
Design Thinking Definition Design thinking is a user-centric approach used for practical and creative problem-solving. In fact, it is a process for solving problems by prioritizing the consumer’s needs above all else and it eventually comes up with effective solutions to meet those needs. Design Thinking Vs. Traditional Problem-solving  Traditional problem-solving revolves around fixed rules. You should detect the problem, define the process,...
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What is User Research?

August 16, 2020
User Research A qualified UX designer has to design a website in a way that attracts users and makes them want to come back and use the product. A UX designer cannot do so unless he knows the users perfectly. Therefore, user research is a critical part of the UX design process and should never be neglected by designers. It refers to the understanding of user behavior and requirements by applying various user research methods, some of which will be...
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