Can DuckDuckGo Finally Beat Google?

February 13, 2021


Can you imagine a world without search engines? Probably not. All of us spend most of our time surfing the Internet. Search engines help find what you’re looking for within a few seconds. They are fast and powerful. Generally, when it comes to search engines, we instantly think of Google. In fact, Google has become so popular that we often use it as a verb. But have you ever considered replacing Google with another search engine? There are lots of alternatives you can use. Here, we’ll introduce DuckDuckGo, one of the biggest threats to Google. Let’s take a brief look at what we’re going to cover in this blog post.


What Is DuckDuckGo?

Although Google towers over its competitors, there’s a slight chance that other search engines will eventually beat it. DuckDuckGo, aka “DDG”, is considered to be a powerful rival to Google. It focuses on users’ privacy and protects their private information. Unlike Google, DDG does not personalize search results. In other words, it shows the same search results to everyone, regardless of age, gender or their search history. This is one of the reasons why some users have decided to choose DuckDuckGo as their default search engine. Since DuckDuckGo does not track users, it’s the perfect choice for those who care about their privacy.


Who Is the Founder of DuckDuckGo?

DuckDuckGo was founded by Gabriel Weinberg in 2008. Weinberg had previously launched a social networking company, called “Names Database”. In 2006, he sold the company for $10 million. Weinberg used the money to develop a privacy-oriented search engine, known as DuckDuckGo. A few years later, he published his first book on how to achieve explosive customer growth. DDG has about 124 employees from over 15 countries. This search engine doesn’t track you nor does it share your personal information with other websites. It makes money through advertising and affiliate marketing.


The Features of DuckDuckGo

DuckDuckGo is growing so fast. According to research, it has reached more than 100 million searches per day. Since DDG offers notable features, it can be considered as a worthy rival to Google. Here, we explain some of the most extraordinary features of this search engine.


1. Privacy

We all know that Google doesn’t value privacy. It collects the user information and shares their search history with other websites. That’s why, users get different search results for the same query. In contrast, DuckDuckGo prioritizes user privacy. Since it doesn’t store your search history, governments are not able to collect your personal data. For more information on how DDG manages user data, please take a look at their privacy policy.


2. Ease of Use

DuckDuckGo bears a close resemblance to Google. If you visit their website, you’ll notice a familiar user interface. Clearly, users have already seen this layout on Google. So, they know how it works. When you search for something on DDG, you’ll get 10 results per page. Moreover, it allows you to search within a specific category. So, DDG is totally user-friendly. This feature makes it easy for users to replace Google with DuckDuckGo.


3. All in One Page

DuckDuckGo allows you to see all your search results in one page. This way, you can simply scroll up and down through several search results. This is a great feature. Since it helps you compare various results and click on any website you like. But on Google, you need to navigate to another page in order to see more results. For some users, it can be pretty frustrating.


4. Bangs

This is one of the most outstanding features of DuckDuckGo. DDG enables users to search within another website by simply typing “!” in their query. For instance, if you type “!a laptop”, it will take you to Amazon’s search results for the query “laptop”. But remember, when searching on another website, you must follow their privacy policies. DuckDuckGo offers more than 13564 bangs and it also allows you to submit your own.


5. Impractical Local Search

Since Google knows your exact location, it can provide you with local search results. But DuckDuckGo focuses on user’s privacy. It doesn’t exactly know where you are. Instead, it can only guess your general region. Therefore, your search results do not depend on your location.


Pros & Cons of DuckDuckGo


  • Privacy-oriented
  • User-friendly interface
  • Faster search with bangs
  • Custom visual themes
  • Growing rapidly


  • Lack of local search
  • No personalized search results
  • Fewer search results
  • Low search market share



In comparison to other search engines, DuckDuckGo has come a long way. DDG developers are trying their best to catch up with Google. As you know, Google is super powerful and it offers several useful features. Replacing Google is not impossible but the reality of this is still a long way ahead.



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