What is Biometrics in Simple Words?

September 1, 2020
Biometrics “Who is she?” “Is she really the person she claims to be?” “Can I allow her to access this data?” Unlocking our phone or laptop, using our credit card, logging into our Instagram account, even traveling are some cases in which we encounter the above questions. It’s obvious that we cannot do the things above unless we give the right answer to such questions. So proving one’s identity is a very serious matter not only to...
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Cyberattacks: The Most Common Types

September 1, 2020
We live in a world where most of our transactions are being handled online. Whether you’re an individual surfing through the internet or a company dealing with important data, cyberattacks can have disastrous results. Attackers can easily steal your data and you don’t even notice. That’s why cybersecurity is a critical matter that should be taken more and more seriously. So it’s necessary to get familiar with the most common types of...
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CRM: Different Types and Benefits

September 1, 2020
Today, delivering sincere value to customers should be considered as the first priority for every business. In fact, anyone who wants to make significant headway in the market, has to understand the importance of customer service. Unfortunately, many small businesses still deal with spreadsheets and sticky notes to track every relationship they have with different customers. These businesses probably use an Excel spreadsheet to record only basic...
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The Effective Executive according to Peter Drucker

September 1, 2020
When hearing the word “management”, Peter Drucker is probably the first person that comes to your mind. He has written more than 30 books about management and has been really effective in this field. As a chief executive or a knowledge worker, you need the most valuable resources. The society depends on people like you. If you’re effective, your company will be useful and can make people’s lives easier. So you are an inseparable part of...
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IT Outsourcing: Advantages and Disadvantages

September 1, 2020
What is Outsourcing? Generally, outsourcing is a strategy by which an organization hires independent contractors or another company to perform services on its behalf.   What is IT Outsourcing? IT outsourcing is the process of using an external service provider to perform certain information technology functions including managing infrastructure, directing strategy and running the service desk. Due to the rapid changes in technology, most...
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The Ultimate Guide to Price Marketing

August 31, 2020
Price Marketing Imagine you’re in a supermarket and want to buy orange juice. You notice there are three different types of orange juice. The first type is so cheap that it makes you question its quality. The second one is made by a popular company but is highly-priced. You don’t find the price reasonable no matter how great the quality is. So you take a look at the third one. It’s a familiar brand. You’ve bought another product of this...
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A Brief Introduction to Design Thinking

August 25, 2020
Design Thinking Definition Design thinking is a user-centric approach used for practical and creative problem-solving. In fact, it is a process for solving problems by prioritizing the consumer’s needs above all else and it eventually comes up with effective solutions to meet those needs. Design Thinking Vs. Traditional Problem-solving  Traditional problem-solving revolves around fixed rules. You should detect the problem, define the process,...
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What is User Research?

August 16, 2020
User Research A qualified UX designer has to design a website in a way that attracts users and makes them want to come back and use the product. A UX designer cannot do so unless he knows the users perfectly. Therefore, user research is a critical part of the UX design process and should never be neglected by designers. It refers to the understanding of user behavior and requirements by applying various user research methods, some of which will be...
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Sites for Free Stock Photos

August 11, 2020
With human brains processing images 60,000 times faster than text, good photos are vital for grabbing attention and getting your message across. But what do you do if you don’t have enough visual material? Get it for free from one of these free stock photo websites! Free stock photos (by Getty Images) and are the most well-known paid stock photo sites. You can find pictures of virtually anything here —...
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8 Ways to Get the Most out of B2B Email Marketing

August 1, 2020
If you’re consuming all of your energy trying to reach customers over social media, you might want to rethink. Email is still a more practical way to acquire customers. In fact, 80% of small retailers claim that email marketing encourages customer acquisition and retention. As a business owner, you need to spend your marketing budget on strategies most likely to increase your ROI. It’s time to unlock the unlimited potential of B2B email...
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