Blog

There are many active business profiles on Instagram. So, you can imagine the pressure and competition all brands have to face on the platform. They have to constantly create Instagram posts that can immediately get the attention of their followers. Many brands struggle to create a strong presence on Instagram. They face difficulties creating exciting and engaging posts to gain their followers' undivided attention. So, here are some Instagram...

Branding your business goes beyond your website. Online entrepreneurs, use social media platforms like Pinterest as their main marketing strategy and funnel to send people to their website. That’s why is crucial to be consistent across ALL your social media accounts so they fit your brand and website. If you’re a blogger, are selling products or services, Pinterest should be your main focus. Why? Because it’s visual and most people are visual....

A successful brand can get you customers, and enable you to keep them at the same time. Also, by keeping your buyers satisfied with your products or services, they will remain loyal. The first thing you should do, however, is to tell them what your brand is all about. You can also build your brand through web design. A custom brand and website that can take you to the next level. We create custom brands and websites that are both beautiful and...

Let’s face it: looks matter. That’s why, when businesses revamp their websites, they devote significant time to its appearance and not as much time to its function. Yet websites are one of the most powerful and frequently used marketing tools. So if your website is hard to navigate and visitors can’t find the information they are looking for, it won’t matter if it’s pretty. If you are creating, revamping or reevaluating your...

Many marketers posting videos on social media say it’s landed them a new customer. And consumers named video as the number one type of content they like to see from brands. If you’re looking to drive more sales and boost your business, video marketing can be an invaluable tool. here we mention some ideas that can be used to producing video to improve your brand awareness. Video from Behind the Scenes Giving your viewers a sneak preview into...

What’s your favorite color? Color is such an essential part of our day-to-day experiences that it’s often easy to take it for granted. However, if you took the time to slow down and assess your emotional response to color, you might discover that certain shades affect your behavior more than you’d think. Since color has the power to evoke emotions, encourage conversions and even generate brand loyalty when used correctly, it’s not...

For the longest time, Adobe has reigned supreme when it comes to design tools, and these days their products are industry standard. As time goes on, a huge increase has happened in clients requesting Canva templates over an equivalent Adobe template. So if we pit Canva and Adobe up against each other, which is better? There’s no one right answer. It comes down to the tool that works best for you and the needs of your business, both now and in...

Researching, writing and promoting blogs has become somewhat of an obsession of mine in recent times.   Round 1 – Blog Creation Process 1. Idea Generation Coming up with quality blog ideas regularly is difficult. We all know that content is a king, but filling an endless editorial calendar and following through with that commitment is a different ball game. That’s what makes this stage of the blogging process extremely important. Here...

Machine learning (ML) is a type of artificial intelligence (AI) that allows software applications to become more accurate at predicting outcomes without being explicitly programmed to do so. Machine learning algorithms use historical data as input to predict new output values.  Recommendation engines are a common use case for machine learning. Other popular uses include fraud detection, spam filtering, malware threat detection, business process...

They say that a craftsman is only as good as his tools. The same goes for professional copywriters, and practically any other industry, as a matter-of-fact. No matter what niche you specialize in, you must have the right tools so that you’re able to craft the best possible copy for your client. Here’s a suite of 15 must-have tools copywriters should equip themselves with. Copyscape(free) Copyscape is a free web-based tool that allows you to...