No matter the size of your business, in 2020, when your potential customers have a question that’s related to your product, services, or industry the first thing they do is pull out their smartphone and perform a Google search,
If you’re looking to remain competitive and have customers find you on Google and other search engines, you have to have a website and regularly publish helpful, informative, and educational content.
But, when creating that content, how long should it be?
If you fire up a Google search for “ideal blog post length,” you’ll find a smattering of different answers.
- According to Backlinko, as of their September 2016 study, they found that 1890 was the average word count for the highest performing articles across every industry.
- Buffer, a popular social media scheduling app, states in their “Ideal Length of Everything” body of research that the ideal blog post length is 1600 words.
- Orbit Media, in their 2014 study, concluded that 1500 words are the magic number.
- Internet marketing expert Neil Patel, in his dive into finding the most ideal word count for every industry, states that — depending on your audience — it can be from 300 to 2700 words.
For anyone just getting started in developing content, this can feel overwhelming.
But after reading those statistics above, if it feels like there’s no one definitive answer for “the perfect blog post length,” that’s because there isn’t!
There is no magic word count to try to hit or surpass when it comes to the length of your blog posts.
Major Aspects That Determine The Blog Length:
Purpose of the Blog Post
This is the major aspect that determines the length of a blog post. When you write a specific blog post about any subject matter, it is always defined for a purpose. It can be for marketing purpose, tutorials, sharing pieces of information, or simply to generate discussions. The shorter lengths are recommended for generating discussions and for social sharing, while longer lengths are usually meant for a thorough review, informative purpose, and better ranking on the search engines!
Social Sharing of Blog
Social Media platforms are now one of the major factors that your business marketing depends on. However, sharing the blog contents directly to your social platforms doesn’t usually do the trick. So we recommend improvising and modifying a blog post that is ideal to share on your social media platforms!
Normally, for this purpose, we recommend shorter blog posts. According to different researchers, shorter posts are usually the best to get many shares and comments on social media sites. Although it might be bad for the SEO ranking, shorter posts tend to capture attention and get more views from your users. Shorter blog posts also create a more engaging environment for your users. These types of blog lengths are perfect for promotion and marketing purposes.
Topic of Blog
This is yet another major element to keep in mind when writing a blog post. If your topic is vague and difficult to understand, the users tend to look for more informative and detailed content. But if it is something in general and can be easily understood; long and laggy contents are more of a waste of time. Focusing on the major point without too much unnecessary information usually is the key point to an effective blog post.
For example, if we are talking about WordPress and all the aspects of it in one post, it might be much longer as there are tons of details to it. However, if our topic is something specific, like a WordPress theme or WordPress plugin, then the content tends to be much shorter.
According to thorough research on SEO by Backlinko, the highest-ranking articles on Google are most often long and detailed posts. Statistically, the highest-ranking articles on Google are often 2,450 words. Thus if you want your posts and websites to rank higher in search engines then longer posts usually are the way out for you.
However, make sure that you write about a topic that people usually find useful. Long and lengthy blog posts about something irrelevant is just a waste if no one searches for it. So make sure you research the keywords and the topic searchability before you start writing.
Another major element that may vary the blog length is the type of audience you are focusing on. Listening to their needs and queries determines the type of post they are looking for. Whether they are looking for entertaining posts, inspirations, information, or facts; the length of the blog post determines their engagement rate.
So make sure that you choose to write about the type of subject matter that may interest your audience. Use intriguing titles and interesting ways to present your content.
Standard WordCount for Blogs:
Now that we have summed up the major elements that may affect a blog post, let’s take about the ideal or the standard word count for each niche and category of blog posts in detail. While we all may have varied opinions on the matter, we have researched and enlisted the range that the majority of blogging experts agree on. So take a look below to find out what length should your blog post be to make it more effective.
100-300 Words Blog
As we have mentioned before, shorter posts are effective in getting more shares and comments if you are creating content for social media platforms. So 100-300 words are usually the ideal word count if you want to promote your business online or simply start a discussion on any subject matter. In this case, less is certainly more.
300-600 Words Blog
This is the ideal length for blog posts usually recommended by most blogging experts. The middle-ground between social sharing and SEO ranks, this is the ideal length for any type of contents.
750 Words Blog
This is the standard word count usually followed by professional journalists. We recommend this blog length for newspaper and magazine articles. Keeping information and fact to the point yet detailed enough to keep users engaged is the key point.
100-2000+ Words Blog
Just like we have mentioned above the key to successful SEO ranking is surely the length and quality of the post. If you aim to achieve higher ranks on the search engines and reach out to more audiences, then this is the ideal blog post length we recommend. But this does not mean that you stuff up the content with unnecessary detail just to reach the word count. The quality of the post is also of utmost importance!